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#10Ensure Portland stands out from the crowd. In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character are more likely to attract entrepreneurs and new investment.
Portlanders place a high value on individuality and consider our homegrown enterprises a source of pride. They are also an attraction to visitors.
#9Preserve entrepreneurship. Entrepreneurship fuels America’s economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class. Plus, the success of locally owned, independent businesses provides real-life inspiration to our young people, proving that they can stay in the Portland area and prosper on their own terms.
#8Benefit from local owners’ expertise. Local business owners and employees often possess a level of expertise and a passion for the products they sell that is unmatched by employees and managers of national chains. They also tend to have a greater interest in getting to know their customers—who are, after all, also their neighbors. Simply put, local owners and employees take a special pride in their trade.
#7 Have more choices. A marketplace of thousands of small businesses helps to ensure more innovation and competition, and lower prices over the long term. Independent businesses, choosing products based on what their local customers need
and desire, not a national sales plan, guarantees a more diverse range of product and service choices.
#6 Conserve your tax dollars. Small neighborhood and downtown businesses require less public infrastructure and make more efficient use of city services compared to sprawling big-box stores and shopping centers, which are far more costly in terms of road work and police services, according to studies.
#5 Nurture community. Independent businesses are owned by people who live in this commUnity and are committed to investing in Portland’s future. Studies have found that locally owned businesses contribute more than twice as much of their revenue to charitable causes as corporate chains do. And advocates of local causes find that local business owners are generally much more accessible than executives of large corporations based in other states.
#4 Help the environment. Local business owners tend to set up shop downtown and in "walkable" neighborhood business districts, rather than developing on the city’s fringe or in suburban strip malls accessible only by automobile.
Having a diverse array of businesses within walking or biking distance reduces the amount of driving Portland residents must do to shop for goods and services. It also helps to conserve land, limit sprawl and lessen traffic and air pollution.
#3 Foster local job creation Studies show that locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than national chains.
#2 Embrace what makes Portland unique Portland is a city of neighborhoods. Where we shop, where we eat and hang out—all of it makes our neighborhood home.
Chain stores are growing more aggressive throughout Portland and threatening to change the unique character of our city. One-of-a-kind, independent businesses are an integral part of what makes Portland a great place to live.
#1 Keep dollars in Portland’s economy. For every $100 spent at a locally owned business, $45 stays in the local economy, creating jobs and expanding the city’s tax base. For every $100 spent at a national chain or franchise store, only $14 remains in the commUnity
Understanding The X/Externalities
If you really want to get the most out of your buying dollar all you have to do is buy from local independent Portland area businesses instead of “race to the bottom” chain stores.
People who buy from the chain stores or chain businesses are probably unaware of the actual price they pay otherwise, it’s likely, they would never enter a chain stores doors.
The chain businesses exist, nearly entirely; because most consumers are conditioned to buying based only on the “sticker price” without any awareness the externalities.
Externalities are numerous and they all combine to make up the actual cost or price a consumer really pays when doing business with a chain business, which is almost always considerable more than that which is indicated on the “price sticker”.
Remember the “Externality Rhyme”
“There’s always more than meets the eye, the price you see is but a lie. For when you know the true price you pay, from the chains you’ll always stay." Always! - Kevin Wolf
Please pass this on to your friends and family and help us break the chains before they break us. A chains gain is always a local commUnity’s loss. Always! There is probably no easier way to give to and get more from your community than to buy from local independent businesses. Please see the 'Top 10 Reasons To Only Buy From Independent Portland Area Businesses'.
Remember there’s no commUnity without U and Unity.
It's time to
break the chains
before they break us!